The MOTHQ Blog
Practical advice for independent UK garages — websites, marketing, customer retention, and the unglamorous things that grow a garage.
9 May 2026 · MOTHQ Team
Most garage websites are postcards on the internet — they exist, but they don't earn their keep. Three things separate a working garage website from a brochure.
Read post →8 May 2026 · MOTHQ Team
Trust is the hardest thing for an independent garage to manufacture. Customers can't tell from your website whether you'll be honest. They look for proof — and that proof is reviews.
Read post →7 May 2026 · MOTHQ Team
A first-time MOT customer is worth maybe £55. A customer who comes back every year is worth ten times that. The difference is whether they remember you in 12 months.
Read post →6 May 2026 · MOTHQ Team
Most garage websites lead with a workshop photo, a paragraph about family history, and services in alphabetical order. Customers don't read any of it. Here's what they do look at.
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